How a marketing guy unwinds: vintage skateboard replica
Marketing Magazine asked me to take a portrait of Jean Lafrenière, copywriter and art director at LG2, for their column about « what does a marketing guy do to unwind »
From the article:
Hanging around his home are some 60 vintage skate deck replicas, carefully cut and sanded down from blanks, then hand-painted and airbrushed with special techniques to mimic the silk-screened finish of the originals. Lafrenière uses old photos from his magazine collection to reproduce the artwork as closely as possible; he recreates the “period-correct” brand stickers in Photoshop and prints them on sticker-paper; and he’s even invented a method to custom-colour urethane wheels, which takes about an hour of boiling in dyes on his stove.
Here are some of his pieces.
And here is how it was played:
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