When I see a photographer uses Groupon or other social discount website, I cringe. Big time. It’s usually not a good idea to offer discounts when you are in business.
Groupon just don’t make sense, especially in a service business like photography where you have to offer your time at 25% of what it’s worth with Groupon. Yes, 25%. You offer a 50% deal, and then you give 50% of the price to Groupon. So you are getting 25% of your usual rate.
You think you can lure them in your studio for an upsell? Or maybe even have them to come back at full price?
Discounting is for dummies – here’s why (and what to do instead).
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