Devriez vous avoir une page Facebook pour votre entreprise de photo (ou une entreprise de n’importe quoi, en fait)? Bien sûr. Mais je vous explique pourquoi il est TRÈS risqué de mettre trop d’attention sur votre page Facebook et d’ainsi négliger la création de votre site Internet. Voici six raisons pour lesquelles vous devriez prioriser votre site web plutôt que votre page Facebook

Pour le congrès de l’Association des ressources intermédiaires d’hébergement du Québec (ARIHQ), j’ai offert de tourner une vidéo et d’en faire le montage PENDANT le congrès, pour qu’il soit présenté aux participants à la toute fin de l’événement. Un peu de photo par ici, un peu de vidéo par là, on sort l’ordinateur portable lorsqu’il y a un 15 minutes de pause pour poursuivre le montage…  Cela à été un 4 jours très intense, mais le résultat a reçu un très bon accueil lors de son dévoilement!

En débutant sa carrière de photographe et alors qu’on essaie de limiter le plus possible les dépenses, l’achat d’une bonne assurance est parfois remis à plus tard. Éventuellement, on fait l’acquisition d’une police d’assurance pour protéger le matériel, mais il est parfois difficile de saisir l’importance d’une assurance responsabilité.

Il y a quelques années, j’ai été engagé pour aller photographier des toiles du peintre Serge Lemoyne. J’ai dû apporter les tableaux à l’extérieur pour avoir une belle lumière bien uniforme et les remettre ensuite à l’intérieur de la maison. Ce sont des pièces de très grande dimension.

Que se passe-t-il si, pendant mon travail, j’abîme l’oeuvre d’art? Je l’échappe pendant son transport. Je l’accroche quelque part. Elle tombe par la force du vent alors que je la prends en photo. Qu’est-ce qui se passe? Mes assurances responsabilité vont s’occuper de cela. Sinon?

Regardez la valeur estimée de l’oeuvre mise aux enchères. Sans assurance, je perds ma maison. Les assurances, c’est un des nombreux sujets abordés dans mon second livre, En photo et en affaires.

 

 

En photo et en affaires

Vous voulez être photographe, pas gestionnaire d’entreprise. Vous n’aurez cependant pas le choix : vous le deviendrez par la force des choses.

Gagner sa vie en tant que photographe, c’est être entrepreneur. Être entrepreneur, c’est gérer une entreprise.

  • Quels tarifs demander à vos clients ?
  • Quel équipement choisir ?
  • Qu’en est-il des taxes à facturer et des impôts d’entreprise ?
  • Avez-vous besoin d’une assurance spéciale ?
  • Comment faire une facture, un contrat, ou une soumission ?

En photo et en affaires aborde tous ces sujets, et plus encore. Gérer une entreprise, ce n’est pas qu’une affaire de chiffres. Il faut aussi se faire connaitre, réussir ses campagnes de markéting, avoir un site Internet efficace à peu de frais et utiliser les réseaux sociaux efficacement.

Droits d’auteurs, droit à l’image, création d’un portfolio, diversification des sources de revenus… rien n’est laissé au hasard.

En photo et en affaires vous donnera des conseils pratiques afin de vous démarquer des centaines d’autres étudiants en photographie et des innombrables autodidactes se lançant dans l’aventure. Ce livre est né de mes propres expériences, de mon parcours professionnel et de ma passion pour le métier de photographe. Il vous guidera dans la mise sur pied de votre entreprise de photographie afin de la construire sur des bases solides et de la faire prospérer à long terme.

 

Comment acheter?

  1. Attndre sa sortie en librairie le 30 août
  2. Commander En photo et en affaires en ligne sur F8ISO400.com dès aujourd’hui  Vous pouvez demander une copie dédicacée.

Hiring a lawyer to make a customized contract is expensive. Finding a ready-made and free contract template is complicated and risky. Customizing a contract can cost $800 or more, when you add in special considerations and clauses.

In doing my own research of 262 professional photographers, admittedly not scientific, I came to the conclusion that most photographers — even those who make their living entirely with photography — are not willing to spend this amount. Most prefer to take their chances, either working without a contract or writing one themselves without the benefit of legal advise.

Here is the result of the survey in graphic form,  according to the type of photographers, in response to the question: As a photographer, do you use a contract with your customers?

Professional photographers

Several photographers who earn all or most of their income through photography, are playing with fire. 25% of them reported not having a contract. A verbal agreement seems to be sufficient, despite the high risk that involves. 13% have paid a lawyer, 17% use a template they bought or found, and 29% have tried to make one themselves.

Semi-pro photographers

Among those who want to earn a living with photography or earn part of their income from photography, only 1% paid a lawyer. Others turned mainly to ready-made templates or made one themselves.

Amateur photographers

Not surprisingly, no amateur photographer has spent a large amount of money to use the services of a lawyer. For the few contracts they had, more than half acted solely on the good faith of both parties. Others did a bit of research to find a model (11%) or else made one themselves (31%).

Obviously, it makes me sad that many photographers are working without a contract or with a document that they made themselves. However, because it is so expensive to use the services of a professional, I can understand.

How often I have seen, in different groups or forums for photographers, a question like « Such a thing happened to me with a client. I didn’t have a contract, what are my options? » Without a contract, the photographer’s only option is to chalk that one up to experience and move on…

Even amateur photographers organizing shooting sessions with friends or amateur models volunteering their time often have problems. Sometimes by ignorance, sometimes by bad faith, the photo is found to be used commercially and the photographer is unable to do anything about it, when a very simple contract would protect the photographer.

Spend $ 800 to have a contract reviewed and approved by a lawyer? What if I offered you a contract you could use starting from $ 25?

With the help of my lawyer, we have made 7 contract templates covering 7 specific situations. Essentially, we have up to 7 contracts which have been read, edited, and approved by a lawyer specializing in business law for your use. The basic edition containing two contract templates is available for $ 25, while the complete edition of 7 is available for $ 85.

What does that include?

Contract template: basic edition ($ 25 – a value of $ 800 +)

Two templates of low-price contracts: one for TFP-TFCD photos (without exchange of money between the model and the photographer) and one for family photos

01 – TFP PHOTOGRAPHY CONTRACT

This contract template was developed with the TFP/TFCD (Time for Print/Time for CD) sessions in mind. The contract clauses are reduced to a minimum, to make for a simple and clear document explaining the photographer’s and the model’s rights when a photo session is organized without any payment being required from either one of the parties. The photographer gives his or her time and talent as a photographer. The model gives his or her time, “look”, and image. Each party may then use the photographs for his or her self-promotion, but never in a commercial context.

02 – FAMILY PORTRAIT CONTRACTS

A contract drafted in more “mainstream” terms, for family, individual, children and baby portraits.

Included
• A ready to use PDF version of each contract
• A fully customizable Word version of each contract. Which can be integrated into your submission or billing systems.
• An explanation of the reason for the presence of certain clauses in plain English
• Customizable clauses according to your needs or preferences.

Buy this package for 25$

Interested in the French templates only

Contract templates – complete edition ($ 85 – a value of $ 1500 +)

All that is in the basic edition, as well as:

03 – CORPORATE PORTRAIT CONTRACTS

For individual or group portraits that will be used for a commercial purpose. It can be a simple “headshot” against a white background, or a more elaborate portrait on the business’s premises, such as portraits for real estate agents, or portraits for the “About Us” pages of a company website. If the use is more important and forms part of an advertising campaign, the template “Commercial Contracts” might be more appropriate.

04 – WEDDING CONTRACTS

A civil or religious wedding.

05 – EVENT CONTRACTS

The event contract template must be used when covering a convention, a corporate event, etc. Typically, it is a contract where you are being paid by the hour, but not necessarily.

06 – COMMERCIAL CONTRACTS

Use this template if your client is a company, an organization or an institution, and you are taking photographs for commercial or advertising purposes.

07 – PHOTO LICENCE

This template must be used when a client wishes to purchase a licence to use a photograph from your archives. Particular attention is given to the authorizations from models and properties (model releases) that you have (or do not have), and the consequences thereof are detailed for the client’s benefit.

Buy this package for 85$

Save when you buy the French and English packages

Interested in the French templates only

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Copyright © 2017 Francis Vachon. Réalisation web par Eve Drouin-V.